Apply the Ash Blue Shampoo to wet hair and gently massage it into the scalp and lengths to create a rich lather. Leave it on for 3-5 minutes depending on the desired toning effect, then rinse thoroughly with lukewarm water. For a more intense effect, leave it on for an additional 2-3 minutes but do not exceed 10 minutes. Use gloves to prevent staining during application

Vegetable Keratin: Forms a protective film around the hair strands, providing anti-frizz benefits while enhancing smoothness and shine.
Baobab Extract: Acts as a UV protector, offers anti-aging benefits, and helps regenerate the hair structure, making it stronger and more resilient.

Use the Ash Blue Shampoo once or twice a week to maintain the cool ash tone and eliminate unwanted warm hues. Follow up with a deep conditioner or moisturizing mask to lock in hydration and prevent dryness. Alternate with a sulfate-free shampoo for daily cleansing.

The Ash Blue Shampoo has a refreshing scent with light herbal and floral notes, complemented by cool undertones that enhance the product's brightening and toning effects, leaving hair smelling clean and revitalized.