Good Society B_Blonde Ash Blue Shampoo is your go-to for keeping blonde, grey, or white hair looking cool, clean, and refined. Infused with blue pigments, it gently lifts away yellow-orange tones while restoring structure and shine. The result? A luminous ash finish that feels fresh, balanced, and salon-worthy — every time you wash.

• Neutralizes unwanted yellow-orange tones in blonde, grey, or white hair
• Blue pigments enhance cool ash tones for a more refined finish
• Gently cleanses while restoring hair structure and shine
• Adds brightness and clarity to colour-treated strands
• Ideal for maintaining a fresh, salon-quality look between visits

The Ash Toning Lotion leverages a blend of plant-based and active ingredients such as:
Vegetable Keratin: Creates a smoothing and anti-frizz effect by forming a protective film around the hair fiber, enhancing shine and softness.
Baobab Extract: Provides UV protection, anti-aging benefits, and helps regenerate the hair’s structure, keeping it strong and healthy.
Styleze™ CC-10: A heat-protective polymer that shields hair from damage caused by styling tools and environmental stressors.

After washing and towel-drying the hair, apply the Ash Toning Lotion evenly through the lengths and ends. Leave it on for 5-10 minutes depending on the desired intensity of toning. Rinse thoroughly with lukewarm water. Use gloves to prevent staining during application. Reapply as needed to maintain cool, ashy tones.