Artego’s Its Color, a range of 138 shades specially crafted for colourists who demand beauty, performance and absolute reliability. Developed in Italy and trusted by salons worldwide, this professional system delivers rich, luminous colour with exceptional coverage and long‑lasting shine. Its creamy texture ensures effortless application, while advanced conditioning ingredients protect the hair fibre for results that feel as good as they look.

From classic naturals to expressive fashion tones, Its Color gives artists the freedom to create with confidence—every shade, every technique, every client.

With over 100 expertly crafted shades in a 150ml tube, Artego’s Its Color palette gives colourists the freedom to create anything—from seamless naturals to bold, expressive fashion tones. Each shade is powered by advanced Micro‑Pigment Technology and a conditioning phyto‑complex that ensures deeper penetration, truer tonal accuracy, and exceptional longevity. The creamy, balanced texture supports even saturation and predictable lift, while protective ingredients help maintain the integrity of the hair fibre. The result is color that stays radiant, consistent, and touchably soft across the entire spectrum.

Its Color isn’t just a salon service — it’s a sensory experience. Clients love the way their hair feels softer, looks shinier, and holds colour that stays true for weeks. The gentle, conditioning formula respects the hair fibre, making it ideal for anyone who wants beautiful colour without compromise. Whether they’re seeking subtle enhancement or a bold transformation, Its Color delivers results that feel natural, radiant, and uniquely theirs. It’s the kind of colour that earns compliments, boosts confidence, and keeps clients coming back.