Cool things down with Good Society B_Blonde Ash Blue Shampoo — your secret weapon against yellow-orange tones in lightened hair. This gentle cleanser is infused with blue pigments that enhance cool ash hues while restoring structure and brightness. Whether you're blonde, grey, or icy white, it leaves your colour looking fresh, balanced, and beautifully refined.

• Neutralizes unwanted yellow-orange tones in blonde, grey, or white hair
• Blue pigments enhance cool ash tones for a more refined finish
• Gently cleanses while restoring hair structure and shine
• Adds brightness and clarity to colour-treated strands
• Ideal for maintaining a fresh, salon-quality look between visits

Vegetable Keratin: Forms a protective film around the hair strands, providing anti-frizz benefits while enhancing smoothness and shine.
Baobab Extract: Acts as a UV protector, offers anti-aging benefits, and helps regenerate the hair structure, making it stronger and more resilient

Apply the Ash Blue Shampoo to wet hair and gently massage it into the scalp and lengths to create a rich lather. Leave it on for 3-5 minutes depending on the desired toning effect, then rinse thoroughly with lukewarm water. For a more intense effect, leave it on for an additional 2-3 minutes but do not exceed 10 minutes. Use gloves to prevent staining during application